Growth Review
This review is about what your website brings in, and what it tells the people who find it. We went through the site, your search rankings and your reviews. The main findings: the site gets about one visit a month from Google, across 26 rankings that all sit on page three or lower. The first fact the homepage offers, a grant of up to €3,000, is €1,200 above today's SEAI cap of €1,800. The footer says Copyright 2020. And your 87 Google reviews at 4.7 stars are doing no work in any of it. It's all detailed below, with what to do about each one.
Your site ranks for 26 searches, and 17 of them point at the homepage, which is competing for national terms, county terms and quote terms all at once. The best it manages is 27th. For a business whose whole model is being found by people comparing installers, here's what the comparison searches look like today.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panel quotes | 880 | Getting people quotes is your product. You're 70th. | 70th |
| solar panels ireland | 6,600 | 35th. This one ranking is your entire Google traffic. | 35th |
| best solar panel installers ireland | 390 | 27th, your closest ranking to page one. | 27th |
| solar energy companies ireland | 390 | People comparing companies. 59th. | 59th |
| solar ireland | 590 | 29th. | 29th |
| solar farm | 590 | You have a farm development page. 32nd. | 32nd |
| solar calculator ireland | 170 | A natural fit for a comparison service. 76th. | 76th |
| solar panels wexford | 210 | 89th. No page on the site targets any county. | 89th |
The site has pages for homeowners, businesses, farmers, new builds and communities, so the structure for these searches half exists. Google ranks none of those pages for anything. The searches above add up to more than 9,000 a month from people your service was built for, and together they currently send you one visitor.
A comparison service sells one thing: confidence that its information is current and independent. Three things on the site undercut that before a visitor reaches the form.
Some of this is edits: the grant figure, the copyright year, the page titles. But the pattern underneath is a site built around 2020 and left, on page-builder tools from that era. If you're fixing the facts, retitling the pages and building county and comparison pages anyway, it's worth pricing both options: patching the current site, or building once around everything it's missing.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits to the current site. The bottom block is the structural work.
Here's the sum in its plain parts. The searches in the table add up to more than 9,000 a month from people comparing installers, which is exactly who you exist for, and today they send you one visitor. On the trust side, the people who do arrive meet a grant figure the government contradicts and a footer from 2020, and never see the 87 reviews that would settle the question. Fix the facts and the people who arrive stay. Fix the pages and more people arrive. You know what a referred installation is worth to you. Run that against one visit a month and you'll see the room.
Your keyword count fell 3.7% last month, from an already small base. And every day the €3,000 line stays up, the first checkable fact on your homepage is wrong by €1,200, for the exact audience most likely to check.